---
title: "About Sageo"
description: "Built by operators, not observers. Performance management that starts with your culture, from founders who spent two decades building these systems by hand inside scaling companies."
url: "https://sageo.ai/about"
source: "Sageo (sageo.ai)"
---


# The people behind Sageo

_Built by operators, not observers. Performance management that starts with your culture, from founders who spent two decades building these systems by hand inside scaling companies._

## Built by Operators, Not Observers

Sageo exists because its founders spent two decades doing this work by hand inside scaling companies.

### Deepti Gupta, Co-founder

18+ years building people functions from the ground up at Myntra, Freshworks and Dream11, scaling teams from 100 to 2,500 people and designing company-wide performance and compensation systems. Sageo automates the frameworks she has built by hand throughout her career.

[LinkedIn](https://www.linkedin.com/in/deeptig03/)

### Vinayak Ravi, Co-founder

19+ years of B2B SaaS go-to-market leadership. He built the organic growth engine at Freshworks through its rise to a public company and has led demand generation at some of the sector's fastest-scaling software startups.

[LinkedIn](https://www.linkedin.com/in/vinayakravi/)

## A name, a symbol, a colour. None of it accidental.

### The Name

Sageo comes from sage: someone whose knowledge has become wisdom. Not a repository of information, but a source of clear judgement when the stakes are high and the answers are not obvious. That is the standard we hold the product to. Not more data. Wiser decisions.

### The Symbol

Our logo is a knowledge tree, echoing the Mahabodhi tree in Gaya, Bihar, under which the Buddha is said to have attained enlightenment. In an organisation, people are the roots, culture is the trunk, and performance is the canopy. Sageo helps you see and tend to all of it.

### The Colour

Purple has represented knowledge, wisdom, and conviction across cultures for centuries. It is not a trend. It is a statement of intent. We chose it because some things deserve to be said out loud.

## People are the roots. Culture is the trunk. Performance is the canopy.

- **Performance: The canopy.** What's visible from the outside.
- **Culture: The trunk.** What holds it all together.
- **People: The roots.** What everything grows from.